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20 ways to make money with the Amazon affiliate program
Amazon's affiliate program is one of the best in the world for one simple reason: cross-product labeling.
When I connect it to Amazon with an affiliate tracking code, that code is blocked on your computer for 24 hours, or until you clear your cookies. If you make a purchase, the cookie will be deleted, which means that I will only receive the commission for the first purchase you make unless you go back and click on my link again.
If you click on my link and add the product to your cart, the cookie extends to 90 days. This is an allowance for people who add products to the cart to look at, but you may want to research prices or reviews before making the purchase. This generally applies to high ticket items more frequently.
Anything that the customer adds to their cart for a purchase within that 24-hour period is eligible for a commission. This is the true value of the Amazon affiliate program. If I had to link it to a music CD, I like that it only costs $ 12, but you decide "hey, maybe I should get that plasma TV I was watching, in addition to Christmas gifts for my extended family", I receive a commission for all purchases in that session
Amazon is also very good at selling products. They have a large library, so there is something for almost everyone. They are a trusted retailer, even if they have some impractical practices and policies in the workplace. Your entire site is designed to convince you to buy something from them.
Of course, there is always a disadvantage in every positive aspect. Amazon's base commission rates are relatively low when it comes to affiliate networks. The performance-based structure can increase some excellent commissions if it sells enough, but for small sellers it is a low percentage. Even so, a low percentage of a large purchase that I did not expect the client to make is still a big part of the change.
1. Choose a good niche "20 ways to make money with the Amazon affiliate program"
Choosing a good niche means choosing one about which you can write in a way that seems genuine.
Example of an Amazon niche
You need real opinions and real recommendations to convince people to buy. Some people can pretend, others can not. Your niche also needs a wide enough variety of products that have a lot to cover on a continuous basis. You can not simply dedicate a whole site to a particular tap and expect to have content.
2. Make sure a link is in the body text
Content is what positions you in the search engines, not in the sales pages. Your goal is to write valid and valuable content about each individual product you wish to sell. In that content, the body, not a subtitle, or a sidebar, or a footer, must have an affiliate link. You may be able to include a second link elsewhere in the content, usually in the same product, if its publication is long enough.
3. Only promote one link per page
The key here is that you only want to promote one product affiliated per page. If you add more than one, you are diluting the purpose of the publication. Each link you want to promote can be a different publication on your site. If you want to link to product C of your publication about product A, you can do so by linking it to your article about product C. This gives the user more context and more opportunities for their passive selling techniques to come into play.
4. Get more traffic
It all comes down to the traffic numbers at the end. If you have a conversion rate of 5%, it is better to have 10,000 visitors than to have 1,000.
Google Analytics traffic numbers "20 ways to make money with the Amazon affiliate program"
You can get more traffic through the promotion of social networks, through paid ads, through guest blogs, through blog comments and a dozen other strategies. Technically, it is even possible to promote an affiliate link directly, although I would not recommend it.
5. It uses many images
Humans are a very graphic type of creature in general. We love the images. It uses many product images, in particular images that are not identical to the ones you see on Amazon. Amazon tends to have excellent images that match the Amazon site, but you want something a little more personal. The idea is to give the impression that you really have and use the product, so your review is more genuine, so people trust you more and are more likely to convert when the time comes. As an added bonus, make the images affiliate links.
6. Avoid too many links
One of the problems that you usually see with advice about affiliate marketing is that marketing specialists say that you should add more links to your content, to the same product page. The idea is that each link attracts users in different stages of the conversion process. Unfortunately, too many links on a page can cause you to be suspended from Amazon or have Google penalize your site. Until you know what "too many" means, never feel that you have "not enough".
7. Write quality comments
When the average person is looking for a new product to buy, they will see the reviews. Many times, they will already be on Amazon looking for reviews there, but sometimes they will search for reviews on other sites.
You want to be one of those other places. Your reviews should be long, as impartial as possible and genuine. The more useful information and realistic facts you can convey, the more reliable your opinion will be and the more people will want to buy the product. This is a good guide on how to write a high conversion review.
8. Choose a good domain
This advice only applies if you have not yet started your site. If you are looking to create a new affiliate site, start with your niche, then choose a good domain name. You want something relatively specific, but not so specific as to deal with the domain conformance issues that plagued the Internet for years. I've seen examples like SouthpawSports for sports teams, or even something simple like CoolKidsToys. Always point to .com, and avoid everything that another brand claims.
9. Buy a logo
Affiliate sites are easy to set up, but it can be difficult to differentiate yourself from all the other sites by doing the same thing at the same time. One of them is to order a logo for your business. The logos have a lot of power, both psychologically and in terms of brand. You look more professional and reliable when you have a brand, instead of the most basic WordPress template set up.
10. Use a mailing list
You can create a mailing list and complete it with useful information for clients. A mailing list is a great source of traffic, but you must be in a niche where you have repeated business.
Join the newsletter
To reuse faucet's example, how often do people buy faucets? How often do you need tips and tricks in your email about it? Most likely your audience is contractors and plumbers, so you should provide the mailing list to the right people.
11. Learn your seasonality
You will want to know your niche and discover when the best times are for sales. For example, a lot of technology goes on sale during the holidays, but it also has sales increases in the spring. DIY and home improvement items often increase in the spring and have a more depressed holiday season, because they are the last types of projects on anyone's mind during December. When you know when are the best times to sell, you can press the most effective sellers at that time.
12. Execute a sales cycle
The typical Amazon Affiliates sales cycle starts each month with smaller items, $ 1, $ 5, $ 20 items that people have less trouble buying on a whim. You want to sell as many as possible as quickly as possible during each month, so you boost those sales from the beginning. Once you have accumulated your commission, you can begin to focus on the most expensive items to sell. You can frame this as selling large-sale items, and then sell accessories, tools and additional sales. Actually, most users will not notice it, and this helps passively with your promotion.
13. Monitoring of sites individually
This advice is specifically for people who want to operate in several disparate niches or run several different affiliate sites at the same time. You should strive to use different tracking codes for each site. In this way, you can track conversions and earnings individually, instead of just on your account. Do the same with Google Analytics, too. Amazon allows you to make up to 100 tracking IDs to use for this express purpose.
14. Try the CTA styles
Amazon has shortlinks, long links, images and text CTA + image available. You can use any or all of them on your site.
Copy of call to action
Everything, from a simple "buy now" button to a complete image of the integrated product + price information, can be converted. You should do some tests to see which of the options works best for your niche and audience.
15. Build a grid
Once you have reviewed enough products in a similar category, you can create a single aggregated page. One of the best pages I've seen for this is in HardwareRevolution. Take a look at that page; It is a great resource with parts that are researched to be compatible with each other for a certain range of budget, with explanation and individual pages linked elsewhere. A grid can be a great resource for users and a source of conversions for you.
16. Control sales and offers
Sites like CamelCamelCamel and Slickdeals do an excellent job of monitoring prices and offers in Amazon and other shop windows.
Top Amazon Price Drops
You can take advantage of these resources to publish a weekly publication that includes offers in your niche for anyone who is interested. You can even have users submit product requests for monitoring and notify when a sale is particularly useful.
17. Make a top sales list
Amazon has a general page of bestsellers that you can find here. Search on that page the articles in your niche and publish a publication that talks about the best sellers in your area of expertise. You can link to product reviews if you have them, use them to guide you in producing more reviews, and you can get people interested in a product they see by buying all the others.
18. Split Test Everything
There are many different online platforms that you can use to test variations on your landing pages and even variations on your review pages. You do not want to prove the difference between a positive and a negative review, but you can try different locations of your CTA, the differences between small and large buttons, and so on.
19. Experiment with the media
YouTube can be a great source of additional audience, and you can use affiliate links in the description of your video or external links. You can also try other media such as infographics, although it is more difficult to add a valid link. If you can produce a quality video review, do it.
20. Consider the tools
There are many tools that can help you run an Amazon affiliate site. WordPress themes such as Azon or the EasyAzon add-on for additional link functions are useful, although not strictly necessary. Try them if you wish, but I will not say that they are not necessary in any way.
This is an automatic translation.
Click here to read the publication in the original language.