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In the development of any business, it would not hurt to know the psychological aspects of color perception. It does not seem strange, but it is proved that the color scale can influence the individual perception of volume, ambient temperature and remoteness of the object of interest. For example, a triad of colors (red, orange and yellow) provide a visual nearness of the object, and black, purple, blue and blue - on the contrary, distract the object of attention. This is important to consider when creating a project for advertising a business or product.

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